# NoComasPlástico represents the approach that Reciclaje.pe gives to its contribution to improving waste management. The social aspect is key in this issue because beyond environmental awareness, we focus on the key actors in the sustainability of urban solid waste management. These actors are, among others, urban municipalities working with base collectors and collectors, thanks to whom the chain of recovery of reusable materials begins in each district.
In this case we seek to bring children and adults closer to the problem of excessive consumption of plastics from one use and to close the cycle of that which we cannot avoid on a day-to-day basis. To continue giving value to plastic, we need you to also be encouraged to participate. Watch the following video, comment and share it!